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The
history of the paper is hazy in places and is not helped by the
deed of a now legendary cleaner in days gone by who used precious
early copies to start the office boiler.
But
we do know that the Melton Times flourished through the mid-part
of the century, including wartime.
A typed
document from the war years now in my possession bears this out.
Its author is not known but clearly had a senior role at the paper.
The
results of the years trading not only exceeds that of last
year despite the heavy taxation burden, but shows that the comparatively
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lean
early years of this war appear to have gone for good.
Compared
too, with the companys experiences of the last war, we are
very fortunate, for during 1914-18 there was not always a dividend
payable and the highest was four per cent, not free of tax.
That
is not to say newspaper production in this war is without trials
and tribulations. They are manifold. The greatest undoubtedly being
the manpower problem. Like other trades, we have to carry on as
best we can with a minimum of staff.
. . . there is to be an
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immediate
review of every newspaper staff in the country, already much depleted,
with the view of transferring as many people as possible to war
industries.
Sales
of the paper in town and villages have again reached a new record
and are over double those in the last war.Demand
exceeds supply and this is a healthy augury for the future for it
is on sales that a newspapers success finally depends.
More
national advertisers have contracts with the Times now than ever
before in the companys history. It is evident they are satisfied
with the papers appearance and influence.
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